NoLan Helmets

 

Challenge

Nolan, an international leader

in motorcycle helmets, had just developed the first Bluetooth®

®communication system for helmets. Their aim was to announce the breakthrough and dominate their

new market. 

 

Solution

We simplified both the graphics

and copy of the message to

maximize impact and awareness all while keeping continuity with of our previous NoLan messaging. The “we’ve got Bluetooth®, baby”

headline conveyed the same fun, young, up-to-date appeal that had proven spot-on in promoting other NoLan technological and stylistic innovations. 

 

Results

NoLan was enthused about the creative and continuity but it was

the achieving of their aims that so delighted management.  NoLan established itself as the undisputed leadof the helmet communication industry.